I received an odd application for the web development position we have been advertising recently. It started off fairly normally: ‘I have the following skills, experience…’ etc. Then, it continued: ‘My work with Diabetes has been little as I know a friend of mine who has this and I have an idea how painful it is to live with this.’

It’s not really the kind of thing you just throw into a job application. I checked the job posts I had put out… but no, I definitely hadn’t said that any knowledge of diabetes was required to work on our online book community. I thought a bit more. I do eat a lot of chocolate at work…perhaps Oli and Jon had noticed this and thought that it might be sensible to have a diabetes expert on hand, to try and encourage me to manage my sugar intake? I checked…apparently not.

Then the mystery was solved…and it’s that goddam Google listing a press release on the, Completely Novel Action of Insulin just below us in the search results. There was a big breakthrough recently which is all great stuff, but slightly confusing, it seems, for people trying to access CompletelyNovel.com. Previously, every result on the first page of Google search results linked to us. Not so now!

So, for your information…

A Ph.D. student at Sydney’s Garvan Institute of Medical Research has uncovered an important piece in the puzzle of how insulin works, a problem that has plagued researchers for more than 50 years. The research brings scientists one step closer to explaining exactly how insulin prompts fat and muscle cells to absorb glucose.

It is actually quite fascinating, though nothing to do with us at all. If you want to know more, just search for CompletelyNovel!